FORTH Atlanta


“X” marks the spot of FORTH—a unique hotel concept that introduces a new way to stay in Atlanta. Positioned prominently within New City’s Forth Ward development against the backdrop of Atlanta’s Beltline, Old Fourth Ward Park, and Ponce City Market, the project site presented a unique opportunity to make a bold architectural statement and create a contemporary landmark.

EXCLUSIVE AMENITY:

  • One category room upgrade upon arrival, based on availability
  • Complimentary breakfast daily for two guests, per bedroom, for the entire stay
  • Complimentary Wi-Fi
  • Early check-in/late check-out, based on availability
  • Personalized Welcome note from General Manager
  • Special Amenity per bedroom with a minimum value of $100 USD

Affluent Traveler Collection (ATC) Program Amenities are applicable to new reservations booked through an ATC advisor, subject to the rate booked, availability, and any terms and conditions advised at time of booking. Until a booking is confirmed, availability and terms are subject to change without notice. Room Upgrades, Early Check-in, and Late Check-out are subject to availability. $100USD-valued Special Amenity and Breakfast Amenity parameters (i.e. type and/or applicable venue) vary by property. Amenities have no cash value and may not be applied to room rate, taxes or resort fees. Additional terms and conditions may apply. Contact an ATC advisor for more details and to make a reservation.

Upgrade subject to availability. Click here for complete terms and conditions..


The building’s primary design feature is its exposed concrete diagrid, where the diagonal columns not only contribute to the aesthetics but also serve a structural purpose. Behind the cast-in-place concrete diagrid is a window wall, adding surprising depth and transparency to the façade. Below, the tower sits on a brick podium, with contextual corbelling that artfully frames the window openings. Metal panels, meticulously proportioned to the tower windows, adorn the 4th and 16th floor facades.Within, FORTH’s rich and tailored interiors provide a warm and welcoming contrast with the building’s modern concrete exterior. The design narrative was inspired by MA’s interpretation of classic Americana interiors through a modern lens, employing honest materials, handmade furnishings, and curated objects that infuse each space with an instant sense of place and belonging. Early American touches like handmade wooden furniture, layered fabrics and textures, vintage pieces imbue the hotel with an air of craftsmanship and patina.In crafting the hotel experience, our primary goal was to immerse guests in a series of increasingly smaller and more exclusive spaces. This approach is a departure from more conventional guest experience and imparts a unique sense of privacy and intimacy. Guest rooms are meticulously designed, with every element customized for a bespoke experience that ensure guests feel cared for and attended to. Embracing Southern Americana hospitality, the guest rooms exude warmth and an attention to detail. Floor-to-ceiling windows flood the rooms with natural light and offer breathtaking views.